Chapter 097: Fast Food Culture
“How does it taste?”
Looking at the pile of French fries, chicken wraps, egg tarts, flour-coated golden chicken legs, and the round bread with meat and vegetables called a hamburger, as well as some juices on the table, the children in the mansion were extremely happy.
“Master, how did you come up with this?” The butler, Gates, occasionally took a French fry, dipped it in some ketchup, and put it in his mouth, eating with great relish. “According to your idea, master, this is indeed a novel way of eating that can break the traditional dining environment. The food is prepared quickly and is suitable for a fast-paced lifestyle. I predict that this method will be very suitable for the consumer groups of young people and children.”
“You’re right,” Chen Ran nodded. “It’s hard for us to compete with those with a long history in traditional things, but I’m not afraid of innovation. I also have a kind of carbonated drink called Coke and Sprite that needs to be concocted. If I can really come up with a suitable formula, it should be able to increase customer flow.”
The big guy at the side poured a bucket of French fries into his mouth and finished it in one bite, like an old cow chewing grass.
“After all, it’s something for children to eat. It’s gone in a few bites. I wouldn’t go to that kind of place. It’s more satisfying to go to a restaurant to eat a big piece of roasted meat and drink draft beer.”
“You really are a big bear,” Dongfang said, mercilessly attacking him. “Besides going to those tasteless little taverns to eat roasted meat with no technical content, holding a toilet-like draft beer mug, and cheering for the vulgar stripper’s pole dance, I don’t see you having any taste.” At this, Dongfang turned her head, raised her hands excitedly, and said happily, “I raise both hands in favor of you opening this kind of shop, big brother. I love to eat these things!”
The other children also nodded and raised their hands in agreement with the child king Dongfang’s words.
The butler, Gates, at the side also chimed in, “Master, your idea is indeed worth a try. I think there’s a good chance, although I can’t guarantee how well it will do in the future. At the very least, a small fire is certain.”
“Heh, Gates, then come with me. I’ll discuss the idea of opening the first shop with you in detail. We’ll discuss the countermeasures for things like the location, operation, brand, promotion, and future chain stores.”
Because of this matter, time suddenly became tight. Chen Ran’s work efficiency was very fast. Just as this matter had just started, he had people look for the most suitable storefront, mainly in the rich district of Xilan City and outside Xilan Academy, some places with a good consumer environment and more young people.
After a discussion with Gates, a graduate of an excellent local school in Xilan City, Chen Ran felt that this matter was becoming more and more feasible. Although he was not short on money, he thought that this was also a once-and-for-all method. In the future, he could have a continuous source of income without having to do it himself, which was not a bad thing. And in this way, the other children in the mansion who had no special talents could find their place in life in the future. When the chain stores opened one by one, this group of trusted followers would also be useful.
Taking advantage of the free time, Chen Ran had Gates teach the children some things they needed to know. You know, they were all candidates for the chain operations in various cities in the future and had to be well-trained.
After a few days, the lazy Chen Ran copied the brand name “KFC” to this world, and didn’t even change the brand logo. It was just that the old man in the logo was changed to look more like himself. Besides that, he had to try to come up with the formula for those carbonated drinks, and he was busy again.
From the mouth of Dongfang, who couldn’t keep a secret, Ella, who had heard that Chen Ran was going to open a restaurant, specially came to check on the situation and help Chen Ran with his plans. She was a smart girl to begin with and had her own unique understanding of store design, which gave Chen Ran, who lacked in details, a sense of sudden enlightenment. And she also said that she would bring her classmates from Xilan City to support him in the future.
Because he was quite concerned about this matter, and Chen Ran’s connections were also wide, this matter was handled very efficiently. He first rented a storefront outside Xilan Academy and began to decorate it according to Chen Ran’s design drawings. At the current pace, it was estimated that the storefront would be completely new in less than half a month. And Chen Ran’s recipes for various foods were also being adjusted. The main foods were perfected very well with the cooperation of the chef.
A month after the plan began, Chen Ran had actually gotten the storefront ready, and it could be operated at any time.
The opening day was set for the weekend a week later. At that time, many people would come to support him. The influence and reputation of High Priest Chen Ran were not bad in Xilan. At that time, many celebrities promised to bring their relatives and friends to support him.
With a group of children, he walked into the newly decorated storefront. Looking at the spacious and bright hall and the new concept design with a fashionable and relaxing atmosphere, at least the children liked this place very much.
This place had specially designed user-friendly designs for couples and children. At that time, when the consumption reached a certain level, there would also be small gifts, which gave people a refreshing feeling.
Chen Ran sighed. This was all he could do. In about a month, the old high priests would arrive. The renovation of the church was also coming to an end. Chen Ran had also personally gone to see it and was satisfied that the originally somewhat desolate small church had become as beautiful as a park. Not only had it been expanded a lot, but many things were also brand new. The church hall was also much grander, and the statue of the God of Light had also been replaced with a more magnificent white marble sculpture. Everything was definitely more than one grade better than before.
However, at that time, it would also be time for him to leave. He hadn’t raised his level for a long time, and he couldn’t help but feel an inexplicable sense of urgency in his heart. As for the situation here, the operation of this shop, he would completely hand it over to Gates and the others. He didn’t expect to make much money, as long as it gave everyone something meaningful to do.
Perhaps even Chen Ran had not expected that, more than ten years later, this idea he had come up with on a whim, with the expansion of the orphans he had taken in by chance at that time, would spread like wildfire throughout the entire country, and then the continent, making it the most famous catering giant on the continent. The brand had become a household name. All kinds of new ideas were imitated by everyone, but no one could reach the height of the first person to eat crab.
Of course, these were all things for later.
A week later, the shop officially opened, and it was extremely lively on that day. On Chen Ran’s great face, many local nobles of Xilan City came to support him, especially those whose injuries had been healed by Chen Ran, who spared no effort in recommending it to their relatives and friends.
The lively environment inside, the various interesting set menus, and the novel food immediately received rave reviews from everyone. Not only did it satisfy everyone’s curiosity, but the newly emerging carbonated drinks called Coke and Sprite also opened up a new beverage market. The first day of business was miraculously full, and the flow of people did not decrease much before closing, creating a business miracle.
