Overly Intense [Criminal Investigation] 101p1

Chapter 101 p1: Have You Ever Wavered, Even for a Second, Because I am Qin Luo?

Shen Yiyi couldn’t grasp the specific details and could only speculate based on partial evidence.

From Wang Lu’s perspective, Shang Yi did not pose a survival crisis to her, and Wang Lu had a common interest in the Her Kill project, at least in terms of profit. Of course, it could not be ruled out that Wang Lu had hidden key information to eliminate her own motive for murder. Shen Yiyi could not directly rule out her suspicion based on the content of the conversation. Similarly, the suspicion of You Ning was the same.

Shen Yiyi left the archives and, as usual, sent Qin Luo a “good afternoon.” The other also replied with an emoji as usual, with no extra conversation.

Qin Luo did not answer any questions related to herself.

Shen Yiyi was not good at handling emotional questions. She hated overly sensitive thinking and was even more unwilling to worry about nothing. But Qin Luo’s attitude had changed too drastically, as cold as a steel plate, which made her clearly realize that she was like a small ball, constantly being bounced back, until she could no longer be saved and had fallen miserably.

Shen Yiyi was a little anxious.

But the case was more urgent than Qin Luo’s attitude. At noon, the police had taken Li Peipei away on suspicion. Then, at ten the next morning, a nuclear-level revelation in the entertainment industry had detonated the entire internet.

#Pimping
#PimpingCompany

On the eve of the National Day holiday, the related topic of Logos had exploded on major domestic platforms with over 3.1 billion views in a single day. The pimping party, Shang Yi, was the first to bear the brunt, but he was already dead, and all eyes had shifted to Logos and the movie Her Kill.

Liu Jia had been prepared for a public opinion shock when the police were investigating Shang Yi’s case, but in her imagination, it was just a few hundred million views in a single day. As long as she was prepared for an explosion and used the other traffic in the matrix to hedge properly, she could basically be invisible on the side.

But this time, not only was there a fire in one place, but Liu Jia had also not expected that Shang Yi’s death would be related to Her Kill. She could not find a defensive point for public opinion at all.

“The most important thing now is to find the source of the information. The benefits of a counterattack are greater.”
“First, we have to cut ties with Shang Yi’s team.”
“How do we cut ties? Didn’t we cut ties with him once before when the live stream had an incident? Was it useful?”
“Don’t look for the push-flow matrix behind it. The first thing is to save the public’s perception. The Logos statement must be issued tonight. It’s already been delayed for 6 hours. If we delay any longer, it will be difficult to stop the loss.”
“We’ve already spent 500,000 on marketing. Do you think there’s a trend of stopping the loss?”

The conference room had been arguing for half a day with no decision. Liu Jia was silent. She had spent several million to find a public relations team, and in the aftershock of the disaster, she was thinking of a cooling strategy. According to Olivia’s experience, the activity of this wave of public opinion fermentation would probably be within half a month.

If the related fermentation could not be stopped within half a month, then the public’s trust would take at least a year or two to repair.

If a self-media company’s disappearance was calculated in years, then it could basically be declared a death sentence, with no chance of a comeback.

Liu Jia thought that if she gave up on public relations at this moment and packed her bags and left, at least the money in her pocket could still guarantee that she could pay the Cloud Top property fees in the future.

But it was clear that she could not be like Qin Luo and just quit.

Liu Jia couldn’t sit still, nor could she listen to this group of idiots who had taken money and were eating for free. She simply slammed the door and left. She ran to Qin Luo’s office alone and stood in front of the floor-to-ceiling window, lighting a cigarette.

Olivia had found out that the heat had come from a gossip post. She had read the content of the post carefully. The revelation was related to Shang Yi and had nothing to do with Her Kill or Logos.

The perspective of the publisher seemed to be that of a victim. The public relations company’s guess was that it was a certain casting studio, or a project leader who had been squeezed out by Shang Yi through a transaction of power for sex, who had access to information about Shang Yi’s transactions, but it was not comprehensive.

Not comprehensive meant that the other party had no solid evidence. But because the content of the post was too explosive, involving many celebrities in the entertainment industry participating in pimping for resources, the more it was based on hearsay, the more serious the brainwashing of the public.

The fan circles of the celebrities named in the post had first had a small explosion, and then the big fans had started to clarify for their idols, which had led to the fermentation of public opinion, and so the post had been spread among the passersby.

Passersby did not care about celebrities. They were most concerned about conspiracy theories, so Logos, which had a vested interest with Shang Yi, was successfully dragged into the water.

When this post had started to ferment, Olivia had suspected whether it was Ranmei who was fanning the flames.

But Liu Jia had immediately denied this speculation. Ranmei was involved in a murder case and was now a clay bodhisattva crossing a river. She should not have the strength to kill herself.

Liu Jia took a drag of her cigarette. She turned to look at Qin Luo’s boss’s chair.

Qin Luo was now at the center of the topic, the most eye-catching at the cusp of the storm. The paparazzi were squatting downstairs at Logos, so she had simply not been allowed to come to the company.

She didn’t know if Qin Luo could handle it alone at home.

At this thought, Liu Jia also felt strange.

If it were just the trending topic of pimping, it would not have made Logos an ant on a hot pan. The most bizarre point of fermentation was at noon, when the public opinion had shifted from Shang Yi’s transaction of power for sex to Logos’s transaction with Shang Yi for internet celebrities.

Internet celebrity transactions was a very sensitive topic.

Especially now that the public’s perception of internet celebrities was very poor. When you mentioned a beautiful female internet celebrity, you would immediately think of gray transactions. And Logos had signed all female internet celebrities. Once they were pushed into this kind of dragon’s gate, it would put a blindfold on the netizens who did not know the truth. After the matter had fermented, many bloggers had contacted the agency department to ask if they should suspend their video releases. After much consideration, Liu Jia had chosen to let the bloggers operate normally. She had even moved up all the business orders that the company had on hand. She wanted to take advantage of the heat to tell the public that Logos was not being investigated by the relevant departments.

Liu Jia had been working all day, and only now did she have the leisure to think about Shang Yi.

The disaster had been caused by him, but Liu Jia did not feel shocked.

The circle behind Shang Yi was something that Liu Jia could not touch. But in these past few years, she had heard some news. The big shots around him had either gone abroad or had gone to prison. She just hadn’t expected this bomb to explode like this. Shang Yi was already dead, so the interest groups that were entangled with him would naturally look for a scapegoat. The other shareholders were also afraid of offending all parties and being involved in Shang Yi’s matter, so they had all gone into hiding, leaving her to take on the heavy responsibility alone.

Liu Jia took a deep breath. There were not many paths left for her, but Logos could absolutely not prove its innocence.

But if it did not prove its innocence, Logos would also have a dead end.

She walked back to the conference room. Olivia was contacting the marketing team. He was preparing to invest another million to divert the topic for Logos, but he really had no good cards in his hand and could not guarantee that this million would not be a complete waste.

Liu Jia interrupted him and gestured for his team to go out. She wanted to talk to him alone. Olivia saw Liu Jia’s calm expression. It was the calmness of a life-and-death battle before a storm.

So he hung up the phone and had his team leave the conference room.

“Not proving our innocence is a dead end, but proving our innocence will cause Logos to suffer heavy losses. Unless the way we prove our innocence is something the public loves to see, and the amount of public opinion is greater than Shang Yi’s death and his crimes.”

Olivia’s eyes were dazed. He crossed his arms and looked at the woman in front of him.

“Empathy.”

Empathy had once been Logos’s marketing concept. Whether it was a podcast or a headline article, every piece had to empathize with social suffering.

Liu Jia had always thought that Qin Luo was absurd. An article that required the reader to empathize with suffering would only bring about emotions. Reading should bring about ideas, solutions to problems.

But now she felt that Qin Luo was a gifted self-media person. Only with sufficient empathy could she harvest public emotions. Emotions are impulses, anger, and provocations. They are interests that can be traded. Logos had succeeded because of this, and it would also be backfired by it.

“A transaction of power for sex, this has already risen to the level of a crime. It’s a fatal stain. You have to sell a sob story for the public to empathize.” Olivia smiled wryly. He thought that Liu Jia’s method was a desperate move.

Liu Jia asked back quietly, “Since the narrator is now the public, why can’t we provide them with another plot? To force their narrative to be reduced in dimension?”

Olivia blinked. “How do you mean?”

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