The next day, Deng Tianyu heard some news.
A fire had broken out in the Snow Garment Pavilion’s Main Hall, and both the Workshop Master and an Elder had perished. The cause of death was unknown.
The first person Deng Tianyu thought of was Ning Wan.
He just hadn’t expected his Shizun to move so quickly—she had taken action that very night.
“Mister Deng?”
As he was lost in thought, Qu Qirong, who was seated across from him, looked at him with a puzzled expression.
Today, her makeup was light and elegant. She wore only a black palace gown, her hair in a simple, breezy bun that framed her brows. She had no other accessories, yet her dignified and noble temperament was impossible to conceal.
“Apologies, my mind wandered. Where were we?”
Snapping back to reality, Deng Tianyu offered an apologetic look.
Ever since Purple Cloud Sect partnered with the Spirit Treasure Pavilion, Deng Tianyu had taken on the role of Chief Steward for the sect, specially tasked with handling related negotiations.
“It’s nothing.”
Qu Qirong smiled gently, offering no blame.
“Earlier, we were discussing that the Wide-sleeved Flowing Immortal Skirt was what Fairy Chang’e of the Moon Palace wore in ancient times.”
“Right. Using that as a selling point, once we produce them, we can attract even more customers.”
Deng Tianyu nodded and returned her smile.
Under the joint effort of the Spirit Treasure Pavilion and Purple Cloud Sect, Unyielding Devotion had now swept across all of Youzhou. There was practically no woman who hadn’t heard of it.
Now that the market was saturated, it was time to launch new garments and forge a unique brand identity for both establishments.
And without a doubt, the Wide-sleeved Flowing Immortal Skirt was one of the best choices to introduce next.
Light and flowing, ethereal and cool like frozen dew, wearing it made a woman look like a celestial fairy descending from the heavens.
That was why Deng Tianyu had fabricated the Chang’e backstory as a hook.
“And what stories should we use for the other designs later?” Qu Qirong asked with keen interest.
She absolutely adored the first story, “Unyielding Devotion,” and the later one, “Deeply Rooted Affection.”
Of course, she merely loved the stories themselves—not the two rather improper items.
To this, Deng Tianyu shook his head. “No more stories after that.”
Besides the Wide-sleeved Flowing Immortal Skirt, there would naturally be other designs to release in quick succession.
“Why not?” Qu Qirong looked puzzled, and a trace of disappointment flickered in her heart.
“Using the same trick more than twice wears it out. Do it too many times and people get visual fatigue.”
“What is visual fatigue?”
“It’s the loss of a sense of novelty. Things stop feeling fresh and become less appealing,” Deng Tianyu patiently explained.
“Then, in Mister Deng’s opinion, how should we promote the other designs?”
Qu Qirong knew that in this area, she was no match for Deng Tianyu, so she humbly asked for his guidance.
Moreover, her family had already agreed to let her manage all the Spirit Treasure Pavilions across Youzhou.
So, she needed to help the family win this Commerce War.
With “Unyielding Devotion,” “Deeply Rooted Affection,” and “Tender Affection,” they had already made enormous profits.
However, since the Mysterious Spirit Sect’s faction had introduced a new type of Youth-Preserving Pill during this Commerce War, Qu Qirong dared not be the slightest bit careless.
As a woman herself, she knew exactly how alluring that kind of pill was.
Fortunately, the pill’s efficacy was limited to twenty years, and the required alchemical ingredients were extremely rare, making its price absurdly high.
Under those conditions, only a small number of cultivators would be willing to buy it. But she couldn’t deny—even with only a few buyers, the profits were still terrifyingly substantial.
“For future items, we’ll use a spokesperson approach to promote them.”
“We can form an Idol Group—a team of women skilled in music, Go, calligraphy, painting, song, dance, and poetry.”
“Then, using existing publicity methods, we craft the group’s members into images akin to Moon Palace Fairies, and have them promote the new garments.”
“Furthermore, if the Idol Group is successfully established, it will undoubtedly attract legions of devoted fans.”
“When that happens, it will drive chain after chain of highly profitable industries!”
Deng Tianyu pondered for a moment, then laid out his vision.
Just like those famous idol groups and live-streaming influencers from his previous life, they could sustain a great many behind-the-scenes operators.
Once the “Fairy” personas were established, would they ever lack fans?
“I understand now!” Qu Qirong’s beautiful eyes lit up.
After several days of working together, she’d already figured out the special terminology Deng Tianyu used.
Coupled with her own business acumen, she quickly grasped exactly what needed to be done.
“Mister Deng truly is a prodigy of commerce!”
Qu Qirong did not hold back her admiration for him.
Then, as if remembering something, she parted her red lips and said,
“By the way, Mister Deng, I’ve been curious—did you make up those stories yourself?”
“Some I made up; others I saw in ancient texts,” Deng Tianyu replied, half-truthfully.
The truth was, he had just cobbled them together from novels and movies he’d seen in his past life.
“Which texts?”
It seemed Qu Qirong was particularly fond of such stories, as she pressed the question further.
“Since you like them so much, Madam, here’s a copy of A Chinese Odyssey.”
Seeing her interest, Deng Tianyu retrieved a book from his Storage Ring and handed it to her.
He’d written it earlier to placate that annoying Big Loli, Li Shishi.
The content naturally followed the movie’s plot from his past life.
Characters like Purple Cloud Fairy and Supreme Treasure, as well as the setting, didn’t need any changes.
After all, this world already had cultivators who could soar the skies. He didn’t have to worry about the Big Loli being unable to immerse herself.
“‘A Chinese Odyssey’—what an odd name!”
Qu Qirong took the book and slowly turned to the first page. Very quickly, she became completely absorbed.
She didn’t even look up when Deng Tianyu left. She was utterly captivated.
After leaving the room, Deng Tianyu didn’t immediately return to Purple Cloud Sect. Instead, he first went to the auction hall and bought the items he needed before heading back.
By the time he returned to the sect, the sky had already darkened.
Inside Purple Cloud Sect, in a certain pavilion.
Ning Wan was dealing with the sect’s recent internal affairs. Sometimes her delicate brows furrowed in a frown; other times her expression grew stern.
Before her lay a pile of Jade Slips that needed to be processed.
Just then, a familiar figure walked in.
Ning Wan looked up to see her Precious Disciple carrying a bowl of Longevity Noodles and placing them before her.
Deng Tianyu smiled slightly and said softly, “Shizun, happy birthday. May your beauty remain forever.”
As a filial disciple, remembering his Shizun’s birthday was a given!
That’s why he was offering her noodles. It was perfectly proper and entirely in line with filial piety!
“Tianyu!”
Hearing these words, Ning Wan’s delicate body trembled, and ripples stirred deep in her beautiful eyes.
Every year, even when she herself forgot her birthday, her Precious Disciple never failed to remember.
Though it was always just a simple bowl of Longevity Noodles, she treasured it beyond anything.
For no other reason than the fact he made it himself—that alone was more than enough.
“Shizun, you should eat while it’s hot.”
Deng Tianyu tidied up the Jade Slips on the desk to clear a space for her.
At the same time, he produced an exquisitely wrapped Brocade Box from his Storage Ring.
“Here’s a small token of my regard. I hope Shizun will like it!”
