176 Ye Xun’s Connections
Just after finishing the hot pot, the three of them went to a milk tea shop—at Ye Xun’s strong request.
After taking a big sip of iced milk tea, Ye Xun finally let out a long breath, feeling much more relaxed. She looked at Pei Ningle beside her and Wang Heng opposite her, and couldn’t help but ask her question: “Why aren’t you guys afraid of spicy food?”
Pei Ningle: “Because you get used to it after eating it a few times.”
But Wang Heng shook his head. “Don’t force it. It’s normal not to be able to eat spicy food. Everyone’s taste is different.”
Pei Ningle: “It’s really a pity not to be able to eat the red pot! I feel that I have the most creative inspiration when I eat delicious food…”
Hearing her mention creation, Wang Heng asked, “How is your next song coming along?”
“This…” Pei Ningle looked out the window and took a sip of milk tea. “It’s okay.”
Wang Heng knew very well that this girl wrote songs mainly based on inspiration. When inspiration came, she could finish the lyrics and music in a few days. When inspiration didn’t come, it could take months. And Pei Ningle, who was not yet twenty, had unstable creative levels, which was why the previous song “Lost Path” took so long. Judging from the current situation, the next one would probably be hard to speed up.
So he asked, “Do you have inspiration?”
The girl answered vaguely, “A little inspiration, still thinking…”
Wang Heng continued to press, “Have you figured out which path to take and which style to choose? What about the tempo? Which chords will be mainly used for accompaniment? Do you have a melody?”
Pei Ningle bit the straw tightly, speechless for a moment.
Ye Xun suddenly asked, “Sister Little Le, have you reached a bottleneck in your songwriting?”
“Actually, it’s not a bottleneck, it’s just…” Pei Ningle sighed, looked up at Wang Heng, “I’m afraid your money will go down the drain.”
Wang Heng: “Down the drain?”
The girl’s eyes were full of apprehension. “Didn’t you say you would spend money to advertise for me? But will those users on Bilibili like my songs? I’ve been browsing Bilibili for a long time recently and watched a lot of videos. I feel that my music style is too niche there… They are all young people, and their taste in songs shouldn’t be too old-fashioned, but…”
Wang Heng: “But you’re still not very confident, are you?”
“It’s not lack of confidence,” Pei Ningle emphasized, “I’m not sure if it will suit the taste of the Bilibili audience. But I like my music myself. As for quality, I am very confident!”
Ye Xun asked again, “Then why not advertise somewhere else?”
Wang Heng: “There is another place, NetEase Cloud Music, where the audio is also posted. So besides finding uploaders on Bilibili, I will also help her find playlist owners on NetEase Cloud Music.”
But Ye Xun shook her head. “But the promotion effect of playlists isn’t that good, right? I looked at the most popular playlists on NetEase Cloud Music. I don’t really like the taste of song selection, and it doesn’t suit Sister Little Le’s style. But playlists that suit Sister Little Le’s style are too niche.”
Pei Ningle suddenly had a flash of inspiration. “Then why don’t we make a playlist ourselves?”
Now, both Wang Heng and Ye Xun were shaking their heads.
Wang Heng: “The cost-performance ratio is too low.”
Ye Xun: “It’s very accidental for a playlist to become popular. Spending a lot of time on this might not succeed… So, why not try other advertising methods?”
Wang Heng noticed that she seemed to have her own ideas about this, so he asked, “Do you think there are any other good advertising methods?”
Ye Xun: “There is someone in my dad’s company who started writing a WeChat official account last year. His biggest hobby is music, especially looking for domestic independent music, so he started a WeChat official account himself. I heard he has quite a few fans and has written articles with over 100,000 views.”
“WeChat official account?” This thing was obviously still relatively unfamiliar to Pei Ningle. Although she had heard of it, she had never read even one article.
But Wang Heng’s eyes lit up.
Now was different from a few years later. It was the early stage of the mobile internet ecosystem. Although there were already quite a few WeChat users, very few started businesses on WeChat official accounts. To be able to write articles with over 100,000 views now, and focusing on the music field… this was quite promising.
It was just that he hadn’t paid attention to official accounts in this area throughout the first timeline, so he couldn’t be as confident as buying Bitcoin or choosing companies to invest in.
Wang Heng immediately asked, “Then can you contact him now?”
Ye Xun took out her phone with one hand and patted her chest with the other. “I’ll ask and find out!”
**
Yan Xingzhou sat on the sofa in his home, looking at the sunny street scene of Lin City outside the window, listening to the soft folk songs flowing in his ears, but he wasn’t happy at all.
Can’t help it, the company he worked for was in a desperate situation and suspended operations. He heard that it was still fighting a bankruptcy lawsuit. And what should he do? Holding on, seeing that he couldn’t hold on any longer; looking for a job, he didn’t know where to go.
Yan Xingzhou picked up his phone and glanced at that news page. This report said that the traditional newspaper market was shrinking further, and more and more people liked to read news online. Even Yan Xingzhou himself, clearly a newspaper editor, wasn’t he reading online news now?
So, not being able to find a suitable position in Lin City, even if he found one, he had to lower his salary—such a situation was naturally reasonable.
The whole industry has declined, what can individuals in the industry do?
Yan Xingzhou looked at the brilliant spring light outside the window and sighed again.
Just then, his phone rang. Picking up the phone, it was an unfamiliar call.
Answering the call, he heard a crisp and pleasant girl’s voice: “Hello, is this Mr. Yan Xingzhou?”
Yan Xingzhou: “I don’t order set meals.”
The other side of the phone seemed stunned too: “…I don’t sell set meals either!”
Yan Xingzhou: “Then what do you do?”
Girl: “Ahem, let me introduce myself. I am Ye Kang’s daughter, my name is Ye Xun.”
“Who is Ye Kang?” Yan Xingzhou blurted out this question, suddenly feeling something was wrong. Was the name ‘Ye Kang’ a bit familiar?
Wait, wasn’t that the leader of the leader of the leader, the big boss of the head office!
He hurriedly asked carefully, “You are President Ye’s daughter? Is there something you need me for?”
Girl: “I’m just helping to connect. Someone else has something to discuss with you.”
Yan Xingzhou was still confused when he heard the voice on the other end of the phone change to another person.
“Hello, my name is Wang Heng. I want to talk to you about the business of WeChat official accounts.”
“WeChat official account?” Yan Xingzhou suddenly realized. “So it’s because of this…”
Wang Heng: “That’s right. I read your WeChat official account articles. To be honest, they are written quite well.”
Yan Xingzhou: “You flatter me, you flatter me.”
Wang Heng: “Anyway, the thing is, I am the manager of an original independent singer, and we are in the initial promotion stage. And your WeChat official account, in my opinion, is a very suitable promotion channel.”
“So, you want me to help advertise?”
When asking this question, Yan Xingzhou’s thoughts were a bit complicated—listening to the tone on the other side, would they also give advertising fees?
